A Scottish ghost called the Gruagach used to enter homes at night and perform all chores and farming tasks. The owners were expected to leave ritualistic offerings that included cream, porridge, and a small cake for the creature.
That’s no different from guest blogging today. 66% of bloggers write articles for other blogs! It seems counter intuitive, but guest posting is a strategy to get traffic from other influential blogs, among other things, just by writing guest articles on them.
You can use guest posting as a very effective way to gain visibility with your website, even if you’re just starting a blog and have no traffic yet. Here, I will tell you which guest posting best practices can help you achieve your blog’s satisfactory traffic and authority. Read on to learn how you can utilize guest posting for maximum traction on your blog.
Benefits of Guest Posting
Guest blogging consists of writing and posting articles on a blog other than your own. Thus, you are referred to as a guest writer or contributor in the case of a particular blog. Guest blogging can be a win-win situation when you harness it correctly.
Site Authority: By sharing your expertise on other companies’ websites, you can position yourself as an iconic figure in your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience.
Good for reputation: Keeping your online reputation up to date by displaying your expertise on a subject and participating in discussions with Internet users will only boost your authority.
Backlinks to your site: You can insert at the foot of your post a small pitch of your site with the link pointing to your site. This helps you cast your net wider for more website visitors and plausibly more conversion and sales.
In terms of SEO, backlinks are essential elements in the Search Engine Results Page (SERP) rankings, and guest article writing can lend itself perfectly to this goal. High-quality links can propel you to the top of Google Search Results.
SEO Best practices When Guest Posting
The first thing to do before writing guest articles is to determine the goals you want to achieve. Indeed, guest blogging allows you to improve:
- Short-term traffic: Increase in the number of visitors to your website;
- Natural referencing: Gain space in the SERP ranking thanks to backlinks;
- The level of expertise in your theme: Make your blog, and your expertise is known.
Choose the right website to guest post on
Ensure that the websites you choose cover topics related to the theme you are dealing with and target the same audience as you. That way, readers are likely to be interested in the content you offer. Found My Spot is a dynamic and active website that gives you a chance to guest post on diverse topics.
Perceived quality of the site is measured by domain authority, which ranged from 0 to 100. The higher the domain authority, the more likely the site is to be considered a quality benchmark. SEO tools such as SEMRush, Moz, Ahrefs, Neil Patel or Majestic can tell you this metric.
The purpose of guest blogging is to improve the visibility, authority, and SEO of your website. Page Authority scores range from 1 to 100, and they indicate how the specific page can rank in search engine results. Choosing a page with a higher page authority gives you more SEO value.
Know the audience and content of the host blog
This is one of the most crucial steps since it allows you to make a relevant request and understand the angle you will treat your subject, given the blog’s audience that will publish your article. For example, articles for 18-25-year-old women are written differently from those targeting 45-55-year-old men.
Perfect your copy
Does your subject matter expertise show up in your writing? Is the post free of grammatical errors and typos? Does your post include links to reliable sources? Is your guest post article skimmable and easy to digest? It is a mutiny to bore readers.
Include a backlink
Remember always to include your name in your articles. If the site you’re posting allows, include a brief bio and a link to your blog. A bio should have a maximum of 2 links. The blog post should have a minimum of 4 links.
You can earn a direct income from guest posting through ad revenue shares. Some blogs offer guest writers a share of ad revenue generated from pay per click and pay per impression ads placed on the post. At Found My Spot, we are willing to discuss this with you.
Be cautious with affiliate links.
These are links to affiliate products-the ones you earn a commission for marketing them. Unfortunately, this kind of pushy marketing does not fly well with guest posting. Most guest post publishers categorically refuse to publish content with affiliate links because it tips the scales of balance when you unfairly monetize their audience.
Leverage titles and keywords
To encourage internet users to read your articles, it is a guest posting SEO best practice to use captivating titles! It is necessary to attract the potential reader’s intention with an implied promise, without however promising the moon.
For your article to rank properly, you need to place your keywords intelligently so that search engines quickly understand the topic your article is addressing. Keywords are the popular search terms-what users type into Google search-associated with the topic you are writing about. Search engines rely on these words to analyze, understand and rank your content.
Play around with different formats
You want to post an article on a blog that is likely to have a different posting style that readers have already become accustomed to. To do this, it makes sense to identify this type of content and do precisely the same. These are, for example:
- Case studies
- White papers
- News and expert interviews
- Long or short articles
Copyright and referencing
Write or publish something new. Copyright law says you can’t post other people’s content without their permission and attribution. But even if you cite the originator (which is a must), do not use their whole work in your post. Reference-give the originator’s name (if possible) the article’s title or website and link back to it.
If you doubt, you can always ask the writer or artist if you may repost their work if the proper attribution is included. Many writers and artists are happy to allow reposts. Bloggers and others could take legal action if you don’t ask first.
Guest posting on Found My Spot can help to double your traffic and jerk up your search engine ranking and sales. However, it’s essential to follow good SEO best practices for these promises to materialize. Start here.